As consumers become more health conscious, companies that manufacture junk food are being forced to get creative with how they sell their products. Even unpopular ingredients like high fructose corn syrup are now being forced to rebrand, because people are learning more and more about how damaging it is.
It was announced recently by The Corn Refiners Association, that they will now be labeling high fructose corn syrup as simply “fructose.” The Corn Refiners Association is the lobbying group that pushes for government protections of entrenched businesses in the agriculture industry. They are based in Washington DC and are a very strong controlling force in the food industry.
The Corn Refiners Association said in a statement that, “HFCS-90 is sometimes used in natural and ‘light’ foods, where very little is needed to provide sweetness. Syrups with 90% fructose will not state high fructose corn syrup on the label [anymore], they will state ‘fructose’ or ‘fructose syrup.”
The only difference between this new substance and the original high fructose corn syrup is that the new “fructose” actually contains a higher percentage actual fructose, which is incredibly ironic considering the name change.
This is also the second time that high fructose corn syrup had to change its name. Just two years ago high fructose corn syrup was labeled as “corn sugar” on many products.